Do we perceive reality as it is? In our everyday life, we are constantly dealing with different representations of reality, where it becomes impossible to distinguish what is real, and what is not. Welcome to the Desert of the Real is a metaphorical virtual reality interpretation of Baudrillard’s concept of hyperreality, which suggests that the world we live in has been replaced by a copy world, where we seek simulated stimuli and nothing more. The Desert represents the Real, and mirages represent various kinds of so-called “simulacrums”, such as physical and psychological perceptions, media reality construct, technology and physical world, and societal conventions; and are visualised as a journey in a virtual metaphorical landscape, accompanied with an installation.
The project got nominated for KABK Graphic Design Department prize and for YoungBlood award, will be featured in BNO magazine October 8 issue.